K.Lee's+Cadillac+Ad



Cadillac Advertisement: By K.Lee Juelfs

The piece of advertisement I chose was a Cadillac ad. The company is trying to sell automobiles. This one in particular is selling very stylish, sleek cars that are obviously expensive by the way they are composed.

The Marxist point of view would see this as buying into a group. When you buy a Cadillac you become a “member” of the Cadillac family. In order for this to happen however you need to be financially well off. These cars will put the buyer in a new class - an educated, stylish and exclusive class.

The Feminist point of view would see that the advertisement is selling these sleek cars and the “membership” that comes with them, to men only. The way Cadillac states this is clear; the caption under the picture of the two Cadillac's and the two men clearly states that their intent was not marketing towards women. Therefore, Cadillac is making the impression these cars should be driven by men.

I feel this shows how ignorant our citizens are about companies and how they try to sell their products throughout their marketing campaign schemes. In our society, especially when this ad came out, people see these ads and view them as the truth. They feel like “if only I had those new running shoes I could go out and exercise to get in good shape", however the new shoes won't do much more for them than the running shoes they currently have, other than their outward appearance.