Kelan's+Loreal+Ad

Loreal Advertisement By Kelan Chang

The piece of advertisement I chose was a Loreal ad. The company is trying to sell various makeup items.

A Marxist point of view would say if you buy this makeup you get into this group. When you buy Loreal your instantly a member of the "Loreal group". Any person that buys a Loreal product with make the buyer a super sexy female who's probably rich. The Feminist point of view would say that the advertisement is selling makeup for women and the Loreal membership that comes with it. The way the advertisement does this is by having only a female in the picture and the caption at the bottom "The Season of BLONDE Never Fades".

I think this advertisement tells how ignorant people can be and how companies will try to sell the women more than the actual product. Today, when someone sees this ad, they see this beautiful women and think that they will never be beautiful unless they use Loreal or any other makeup product. They think that "If i just had that special kind of perfume then i will be beautiful like this person", but the makeup won't necessarily help your appearance.