B.Johnston-Curious

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__ YouTube Video - Britney Spears Curious Perfume Commercial: __ This advertisement is to sell Britney Spears, Curious perfume. This advertisement is to sell perfume but you couldn’t by the commercial exactly what it was trying to sell until the very end when the label appears - Curious perfume by Britney Spears. __ Marxist Point-of-View: __ This commercial is selling sex, curiosity, and power – power of what one perfume, one piece of clothing, or one look can lead to. If you buy this perfume it will leave him ‘curious’ and wanting more, it will make you appear even more beautiful. You need to smell good to look good. __ Feminist Point-of-View: __ Britney Spears is already looked upon as a ‘sex’ ideal for young teens. It degrades women by following the status quo of all women expecting to be and looked as a sex object and nothing more. Women are expected to take care of themselves, look good, appear sexy, and smell good. __ Conclusion: __ This advertisement follows exactly what our society has become – women are still expected to be sex objects, work at home, yet look appealing, dress well and smell good. There is no surprise that our society / culture is still based on sex, money, and success in any way possible.