Rachel

Dodge Charger ad

This commercial is selling a dodge charger.

Marxist: The marxist point of view would say that in order to have this car you need to assert yourself as powerful and in charge of your life and decisions.

Feminist: The feminist point of view would say that this commercial puts women in the place of the nagging wife, nothing more than someone a husband needs to put up with. In this ad the woman has taken away all of the mans freedom and sex appeal, and owning this car is a way to get it back. the feminist would also point out that this ad suggests that men are the only ones who need an escape from daily routines.

This commercial is highlighting the gender role reversal that has taken place in the last several decades. Where the wife is as the one who gives orders and makes demands and the husband reluctantly does what he is told. Our society sees woman as nagging and husbands as sort of helpless man-children (almost like an 'Everybody Loves Raymond' scenario).