Omega+Advertisement+by+Chris+Conley



Omega Watch Advertisement: By Chris Conley

This ad is for a high quality brand of watch called Omega and the ad is trying to sell watches.

The Marxist point of view for this ad would be that by buying this watch, you are trying to tell others that you are a member of the upper class of society. Omega watches are very expensive and are used more as a status symbol than to tell time. The feminist point of view of this ad would be that by buying this watch, you will be more attractive to women. The ad shows Pierce Brosnan looking very stylish while wearing his Omega watch, and two women in the back ground looking back at him. Brosnan played a part in a few of the James Bond movies (James Bond being the archetypal male sex figure for many years) whose character, James Bond, also wore Omega watches. Not only does this ad give the viewer the idea that the watch will be a symbol of their success, it also implies that it will make them more attractive to women. And by having a former James Bond in the ad, it implies both points very well.

This ad is trying to sell sex appeal and symbols of success to the people of our society. I believe that those two of the most important thing in our society today. You don’t have to be successful, but you do have to look successful. And normally if you look successful you will also look sexy. I don’t think that those values necessarily make us bad people because values are different in every society and those just happen to be the values in the society that we grew up in. Companies are just trying to capitalize on that and make money off of that. I don’t blame companies for trying to make money off of our society, but I do think that our values are backwards and will start to change due to the state of our economy. People have less money to spend and will start to gravitate away from luxury items and become more financially responsible and more family oriented, which will change the values of our society.