Sydney's+Volkswagen+Ad



This advertisement is selling Volkswagen cars. A feminist view would be that this ad is catered toward men. If your wife were to crash the car, it wouldn’t hurt you (the man) very much because the parts are cheap to replace. No matter where your wife damages the car, it’s simple to fix and doesn’t put a dent in your pocket. Women are looked down upon in this ad because it’s women who only crash cars. A Marxist view would be that this ad is catered toward men who watch what they spend or are poorer. Volkswagen parts are cheap so you don’t have to worry about crashing the car. It’s also more convenient for you to buy a Volkswagen because Volkswagen dealerships always have the parts. You’re making a good investment when you purchase this car. This advertisement shows what men’s views were of women in the 1960’s and how they got them thinking about saving money. “You’re wife’s going to crash your car a lot, better make sure you get the right car, one that’s cheap to care for.”