Nalin's+Ardenb+Ad

Advertisement I found this ad in an online clothing store, www.ardenb.com. The purpose of this ad is to sell skinny jeans to all women that want to be classy and glam up at the same time. The model in this picture looks relax and seductive. She is laying on a soft white bed which goes with the theme casual glam and comfortable.

Marxist He would look at this ad and says that this is an independent woman who knows how to get what she wants in life. She is confident, rich and well taking care of.

Feminist The feminist point of view would be that we don't need men to make us feel confident.

Conclusion The ad uses a beautiful, skinny and exotic model to sell skinny jeans. The way that the model laying on the bed with tight jeans, sparkling top, wild high heels and elegant hair and make up represents sexual appearance of female. My first impression of this ad is not just about how well she wears her jeans but how sexy she is. The ad chose this model because it knows that the consumers will purchase those jeans because they want to look sexy like her. Afterall, the view of this ad says that our society is full of materialistic things. It says that women worry about their look more than other important issues that should be worry about. The fact that the model doesn't have a scratch on her represents the high life style she's living in which mostly not true to most women. It also says that in order for women to look and feel good about themselves, they have to dress up in tight cloth, high heels, volume hair style and wear a ton of make up.